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How to inform about

Of your promotional activities. Remember that a promotion can be not only a reduction in the price of products, but also the opportunity to receive prizes competitions, lotteries , free delivery, extended warranty, collecting points for purchases, distribution of product samples. Of course, it's important to measure the effectiveness of your promotional campaign on an ongoing basis , so you can adjust it as needed for better results.

During the promotion, your margin decreased, so after the campaign ends, calculate the Phone Number List impact of promotional sales on profits to determine the effectiveness of promoting products. a price reduction in accordance with the Omnibus Directive? The Omnibus Directive has become a fact, and that means no more juggling prices during promotions. From January , , stores must show the lowest price from the last days, next to the promotional price and the regular price.



The Omnibus Directive does not apply if a store is reducing its regular price but not advertising a promotion. The new regulations also do not apply if the promotions introduced are conditional, e g. buy products, pay for the second of the price. The new obligation also does not apply to fresh products, such as meat, sausages or vegetables and fruits, the consumption date of which is shorter than days. What if the product is on offer for less than days.

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