Therefore, use a meaningful sender name

Another tip: stick to the motto “short and sweet” when it comes to your subject lines. Because the subject line basically doesn't offer much space. Depending on the email provider and device, recipients only see between 30 (on a smartphone) and 70 characters (Gmail on a PC screen) on average. If your text is too long, the excess characters will be cut off in the mailbox. Therefore, be sure to put all important keywords at the beginning , use clear wording , short, simple words and avoid unnecessary filler words . Don't forget: The preheader The second part of the subject line is the so-called preheader.


This means the first lines of text, which you can see under sender and subject. You definitely shouldn't forget it - because it also offers a lot of potential to arouse the interest of your readers. Optimized Special Data subject and preheader lines for the newsletter You can use the preheader to tease your newsletter and arouse additional interest in the recipient. Don't make the mistake of repeating the content of the subject again. It's better to use the approximately 100 characters sensibly: offer your subscribers additional information, ask them to do something or surprise them with questions to which they are urgently looking for the answer.



Ensure trust: sender name & address In addition to an exciting and concise subject line, it should be clear to the reader at first glance who the sender of an email is. After all, recipients want to know straight away that they are dealing with a reputable company. This is the only way to ensure the necessary trust. In most cases this is the name of your company or that of a permanent personal contact. Also adjust the sender address (not a noreply address) accordingly. 5. Content is King! This also applies to newsletters. Your email is open.