Crisis Communications Advice from Animals: Tips to Improve Your Plan
Crisis communications is an art and a science. You need to have a plan in place, be proactive, and follow a predetermined process to rank and respond to issues and crisis events. But you also need to be agile. Know when to adjust, when and how to respond, and understand how to mold your pre-made plan to the needs of the current, unique crisis. Because every crisis is unique. And while we now have a lot of tools to monitor and track, notify and engage…these things help us in the science part of crisis communications, but often leave us blank when it comes to the art. We end up either not following our instincts enough, or following them too much. So when it comes to instincts, there is no better place to look than animals? While we might fight with Facebook trolls and fake news, animals rely on communications to deal with life and death threats daily. Animals have spent an eternity developing and refining signaling and communications methods to transmit their messages without the aid of modern technology? How do they do it? Let’s look at a few examples! Prairie Dogs Know the Details Prairie dogs have an amazingly complex language.One “bark” will not only alert the rest of the “Dawg Crew” (gang name assumed by me) that a certain type of predator is coming, but the exact details of that predator. Instead of saying, “A human is coming,” they say, “A tall, skinny human with brown hair and freckles, wearing jeans, a New Kids on the Block t-shirt, and some very unfortunate orange Crocs to is coming towards us from the east at around 10 miles per [b][url=https://www.latestdatabase.com/list-of-timeshare-owners/]Timeshare Owners Email List[/url][/b] hour.” Professor Con Slobodchikoff, who has done some elaborate studies looking at prairie dog languages comments: Prairie dogs have the most complex natural language that has been decoded so far. They have words for different predators, they have descriptive words for describing the individual features of different predators. So, what can you learn about from a prairie dog when it comes to crisis communications? It’s not enough to know there is a problem. You must understand the problem in detail and then translate it clearly to your entire team.
[b][url=https://www.latestdatabase.com/list-of-timeshare-owners/][img]https://zh-cn.aqbdirectory.com/wp-content/uploads/2024/04/Timeshare-Owners-Email-List.png[/img][/url][/b]
You can’t fix an issue if you don’t fully understand every element. Nor can a team be consistent and decide on the best crisis communications strategy if it’s based on shaky facts. Break down the issues in detail—who, what, when, why, and timeline of issues and needs. Then, communicate these details and associated plan to the rest of the team. Make sure everyone is crystal clear on goals and how to monitor and measure progress. It’s best to do this verbally and through a visual outline or representation of some sort. Be available to answer questions. In fact, require that your team asks questions. And then have everyone explain their part of the plan back to you. It’s a scientific fact that people (no prairie dogs) don’t actually understand something until they can say it back to you (or teach someone else). And the act of saying it back to you helps engage their prefrontal cortex so they understand and remember what was said.
頁:
[1]